Generating leads for B2B businesses isn’t a one-size-fits-all affair. What works for a drug testing company may not work for a B2B SaaS company.

It’s for this reason that we’ve detailed 5 of the most successful lead generation strategies and tactics we’ve seen B2B businesses using.

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1. Optimize Your Website for Lead Generation

If you think using a CRM system to keep track of your upcoming sales sounds tedious, think about just how long you and your colleagues already spend doing estimates in different systems, creating long Excel spreadsheets and holding meetings.

Our CRM lets you compile all that information into one system and gives you accurate and consistent sales forecasts, which gives you control of your sales pipeline.

2. Be disciplined with your pipeline

If your sales team is going to be successful, Pipeline management must be an integral part of the team’s culture.

If pipeline control is too casual and the results are too inaccurate, it is hard to keep discipline.

webCRM makes it easy to enter data and information into your sales pipeline and assess the likelihood of a sale. This way, keeping track of sales quickly becomes a habit.

3. Keep your sales pipeline up to date

When managing your pipeline, Make sure to keep it up to date.

This way, you always have an updated overview to present at sales meetings and to management.

This means that you continually have to do stuff like:

  • create new prospects or leads in the CRM system,
  • link your sales activities to the appropriate contacts at the prospect
  • specify where in the sales phase each prospect is,
  • specify what the probability is that the prospect will place an order
  • And, specify an estimated order date and an expected turnover.

With our CRM, you get automatic reminders which help you keep your pipeline up to date

4. Prioritize your sales activities.

With your updated sales pipeline in hand, you need your sales activities, so you spend your time where optimally.

With webCRM, you can review your pipeline and work out a plan for what you have to get done over the next 7-14 days.

Prioritization also means that you must continually evaluate your activities and assess which types of leads will give the best results, and what to prioritize going forward.

5. Continuously your compare pipeline your to budget

Pipeline management isn’t the only area webCRM excels at.

The budget function on our CRM helps you to keep an eye on whether estimates meet the objectives.

Not just the overall goal, but also specifically across products, customers, and salespeople.

If both pipeline and budgets are under control, you as a sales manager get the opportunity to manage efforts much better.

This way, you can make sure that your sales team always delivers enough “oil” to keep up steam throughout the company.

Why it might even let you expand with an additional oil rig in the long term.

Wrap up

And those are our top 5 tips that can help you manage your sales pipeline better, close more deals and keep your business alive.

Hopefully, you found these helpful?

As I mentioned, the best way to keep track of and control what’s going on in your pipeline is through CRM software.

And our CRM excels at this.

webCRM provides you with a clear snapshot of your sales cycle by tracking prospects through each of the sales pipeline stages of your selling process.

And having this will bring to the light what works and what’s not on the way to winning and closing more deals. And the best thing about our CRM? You can try it for free for 14 days.

Click here to try webCRM for free.

Next time on the show, I’m joined by James Waplington, Head of Marketing at Lily Comms, to talk about how they are growing Lily in an ultra-competitive market using CRM.

Should make for a really interesting chat and one you won’t want to miss. So, if you haven’t already, subscribe to the show on iTunes, Spotify, Google play or wherever you get your podcasts.

Until then, Thanks for listening and see you next time!